Bathmate Partners With Besharam for Indian Market

Bathmate Partners With Besharam for Indian Market

ATLANTA — Bathmate has partnered with Besharam to bring its full product line to the Indian market.

“I’ve met Raj Armani, co-founder and COO of Besharam, on a couple of occasions, and I’ve always been impressed with his passion and professionalism,” said Tim Brown, Bathmate global brand manager.

Calling Besharam “a leading light in the Indian adult market,” Brown related that the companies “discussed how we could develop our brand in India, and I’m delighted to say we agreed on a very exciting way forward.”

The partnership arose from a successful meeting between company reps at XBIZ Miami last month.

"As our brand evolves in the Indian ecosystem, we have been conscious about partnering with the best brands in the business who stand by their product, value our relationships and show a genuine keen interest in establishing a presence in India," Armani said.

"Bathmate has been on our radar for several years; as the Indian audience seeks better-quality products to improve their experience, Bathmate products are an organic fit," he continued. "As soon as we listed the products, we got preorders on the line of penis pumps, which goes to reinforce their worldwide reputation and demand in India’s population. We hope to make this relationship stronger and longer — pun intended — as we continue with our mission to bring international brands to Indian hands."

Find Bathmate products on ImBesharam.com; follow Besharam on Twitter.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Debuts 'Toy Lube and Cleaner Collection

Pjur has introduced its new Toy personal lubricant and cleaner collection.

The Male Rose Names Emma Rose Brand Ambassador

Pleasure brand Male Rose has named multi-XMAs winner Emma Rose as its newest brand ambassador.

Kiiroo Debuts 'PowerShot' Stroker

Kiiroo has introduced its PowerShot dual-motor, app-controllable stroker.

Holiday Products, Sweetums Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sweetums.

Orion Expands Cottelli 'Accessoires,' 'Party' Lines

Orion Wholesale has introduced seven new pieces from its Cottelli Accessoires line and one from its Party collection.

ProDx Health Launches Affiliate Program

ProDx Health has launched an affiliate program for creators and other members of the adult industry to promote its home-collection testing kits.

Lovense 'Ferri' Spotlighted on Wired.com

Lovense’s Ferri has been spotlighted on Wired.com.

Orion Debuts New Style From Cottelli Lingerie

Orion Wholesale has added a new style from its Cottelli Lingerie line.

JO Debuts Stroker-Optimized Lube

JO has introduced its new Stroker Lube, engineered for use with strokers and sleeves.

Williams Trading, Micro-Journey Sign East Coast Distro Deal

Williams Trading Co. has signed a deal to distribute wellness brand Micro-Journey's Mushroom Tablets on the East Coast.

Show More